D i r e c t e d & S t y l e d b y G o d F a t h e r K a y G o d
P h o t o g r a p h y b y C h i n o
Let's go back 40 years where fashion started to take a turn, for the best. And yes, we are talking about the 1970's.
The baseball swinging, disco rocking, platform stepping, and bell bottom flaring 1970's.
Two lovers taking a pit stop, underneath a ramp, at their local shred spot, before a disco party.
Just a 70's Fantasy.
Eyes filled with passion and desire. Beware, what you see is only fantasy.
As a woman in the 70's you were still seen as extremely undervalued than men were. Due to women still being under appreciated and valued within society women started to stand together more than ever before. During the 70's is when a movement called Feminism began to rise. Even after the rise of high earning businesswomen and women independence in the 1970's, many men and man-owned businesses still continued to look at women as deserving less than the man. As many brands, especially cosmetic brands, started to notice this sudden feminist movement between women they started to market feminist ads. Images of independent or luxuriously living women without a man by their sides started to rise onto billboards, store fronts, and television commercials. Revlon was the first cosmetic brand to issue a perfume ad featuring a woman in trousers. Since women started embracing their strength, value, and fierceness many cosmetic brands believed women did not need overpowering makeup; therefore, many cosmetic lines started selling natural looking makeup. This naturalism within cosmetics meant to show women that they did not need to cover their natural beauty with overpowering makeup like in the previous decades and to embrace themselves as is.
As a black women in the 70's you stood strong behind your culture. The natural hair movement began in the 60's and continued through towards the late 70's. During the civil rights of the 1960's African descendants or African Americans morphed the oppression they dealt with into The Black Power Movement. This movement embraced the look of African naturalism which many people had stopped using hair relaxers or straightening tools. During the 60's the entire aesthetic had serious connotations related to american oppression. However, when disco came around during the mid 70's it made the entire aesthetic way more appealing to the masses, especially the teenagers, and young adults. Disco became mainstream within around 1974, but unfortunately died out around 1984 when genres like Pop, Pop Rock, and Underground Hip Hop started making noise within the youth. |
“Don’t make a bit of sense to me.
If that’s what being crazy is, then I’m senseless, out of it, gone down the road wacko, but no more no less.”
-One Flew Over The Cuckoo’s Nest 1975
Her eyes compelling. Her Cheekbones seductive. Beware, the lady in Red is only a fantasy.
The wind dances among the curls of her hair to the sound of Disco Funk.
THE LEGENDARY BIRTH OF SKATEBOARDING
Cali Surfboarding in the 1950's brought forth the idea of something new.
During the 1960's was a decade where skateboards were consistently redesigned.
California was the birthplace for the skateboard subculture to thrive and rise to popularity.
Due to the drought of 1975 in California this had caused many children and teens to focus on the sport
while public pools and select parks were dried out or closed down. These dried out pools had provided platforms
for many skateboarders to shred on. This drought is what skateboarding needed to gain mass attention. After the drought
many competitions were held and televised across the world to introduce this new sport to all of America to see. By the 80's skateboarding had branched out all across the nation. By the mid 1990's the official league of X Games was created and took the sport very seriously.
Relationships within the 70's were a blooming sense of expression and freedom from medieval rituals. People began to not rush into marriages while beginning to understand that love cannot be rushed or forced. People started to embrace their sexual emotions and practice more non-marital sex than ever before. This decade of new expression was a subtle, yet bold rebellion from requiring marriage before sex or to not date promiscuously. From the 60's and back it was normal for people, both man and woman, to be openly bashed for their plentiful love life adventures. Once 70's fashion encouraged expression with a skin-revealing edge, disco embraced physical expression on the dance floor. New-found relationships saw a side of natural and open embrace of passion, sexuality, and happiness never seen. Men began to acknowledge that their female partners were not created to be the stereotypical stay-at-home-mother. Men began doing things like cooking and cleaning for their wives more as well as take care of the children. Single parents were also seen as a new trend that rose in the 70's. The typical American family with an always overly dressed housewife, a husband always in a plain suit or sweater, children who dressed as if they also had adult jobs, space-age-looking furniture, and ballroom styled dancing, had all flew out the window, quickly. |
During a decade of newborn movements such as feminism, gay rights, anti-war, African expression, hippie subculture, marijuana activism, and new groundbreaking genres of music, people looked to express themselves as different as possible. Fashion took a turn in several different directions by the end of the 1960's. America grew tired from old fashion ballroom, poster-image housewife, and skin-covering layers of clothes. People started taking risks, lots of it. From women starting to rebel and wear high-cut short shorts, a high number of crop tops, flirty high-cut dresses, and lots platform heels, the 70's took the cake on the term "revolutionary". Men grew tired of their piles of knit sweaters, plain button ups, and repetitive styled pants. Men started sporting long-collared button ups, funkier patterns, more jewelry, funky styled vests, high-waist pants, bell bottom jeans, and even their own style of platforms. Almost everyone in the 70's looked like they were going to a party. |
Thanks for stopping by at KAYGOD Magazine's Discopark Fantasy.
Peace. Love. Disco.
Left to Right: Karla Chirinos, William Cole, Chrislin Rae, Sabri'A Price, Alexander Freeman
Director/Stylist/Journalist: GodFather KayGod (@therealkaygod)
Photographer: Chino (@ishotchino) Models (LEFT TO RIGHT): Karla Chirinos (@curlyykarla) William Cole (@w.i.l.l.i.a.m.c.o.l.e) Chrislin Rae (@lillovebucket) Sabri'A Price (@chakrakhaan) Alexander Freeman (@alekiesui) |
Instagram/Email In order of credit appearance.
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