Ft. TAKARA WONG SS17 COLLECTION: LOVE TO HATE
Shot By JIRA in Bangkok, Thailand
Directed by GodFather KayGod
Journalism by Simone Suber.
Amongst the bevy of men's Spring/Summer 2017 collections Bangkok-based Takara Wong speaks its point of view loud and clear. Heavily influenced by Japanese street culture, Wong channeled his fascination with Tokyo’s underground gang culture into spirited designs for the collection aptly named "Love to Hate Me."
The rough, rowdy, and sometimes violent scenes of
Bosozoku - illegal night racing gangs -
find themselves reflected in the details of punk rock graphics and distinctive colorways.
The black, reds, and purples seen throughout are inspired by the
light and sound of the underground clubs and smoke from race car fumes as well as
the rebellious attitudes of the sub-culture.
N E I G H B O R H O O D
The feeling behind this collection manifests itself in an irreverent photoshoot shot by Jira. Keeping in line with the casual nature of the clothing, the editorial features the Takara Wong men in their most candid moments. Much like a gang of guys gathered after a raucous night out as they lounge and linger together, the clothes beautifully draped on their bodies. They are the bad boys you love to hate - oozing style and appeal.
S H O T B Y J I R A
As Thai fashion experiences the shift towards mainstream streetwear that we've seen in New York and Paris, they are developing their own unique take on world trends. If this SS17 collection is any indication, we can expect more merging of street and high culture detailing from Takara Wong in the future.
Credits
Photographer : JIRA @jiraxgascyl
Creative Director: GodFather KayGod @therealkaygod
Stylist : INKK PUTPRASERT @pph8l
Make Up and Hair : Irina Mysova (Mazentseva) @irinamake1
Clothing : TAKARA WONG @takarawongoffcial
Model : Cohen / Yegor / Luiz @La Vie Model Management
Asst.Photographer : Tawatchai Khemsook / Wacharapol Srijunyanont
Photographer : JIRA @jiraxgascyl
Creative Director: GodFather KayGod @therealkaygod
Stylist : INKK PUTPRASERT @pph8l
Make Up and Hair : Irina Mysova (Mazentseva) @irinamake1
Clothing : TAKARA WONG @takarawongoffcial
Model : Cohen / Yegor / Luiz @La Vie Model Management
Asst.Photographer : Tawatchai Khemsook / Wacharapol Srijunyanont